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WHAT: 40th Annual Three Kings Day Parade
WHEN: Friday, Jan 6, 2017 from 11 am to 12:30 pm
WHERE: The parade begins at 106th Street and Lexington Avenue and ends at 115th Street and Park Avenue
FOR IMMEDIATE RELEASE
El Museo del Barrio
EL MUSEO DEL BARRIO PRESENTS
ITS 40TH ANNUAL THREE KINGS DAY
PARADE + CELEBRATION
Friday, January 6, 2017 @ 11:00am
MEMBERS OF THE PRESS:
For attendance to Parade and Kick-Off Breakfast w/ Kings, Madrinas, Padrinos, and
Elected Officials kindly RSVP to firstname.lastname@example.org
NEW YORK, December 20, 2016- El Museo del Barrio will celebrate its 40th Annual
Three Kings Day Parade on Friday, January 6, 2017 with real camels, parrandas,
gigantic hand-made puppets, live music and performances in the streets of East
Harlem, New York.
Our honorary Three Kings are Chef and Author, Daisy Martinez,
Artist/Founder, Somos Arte, Co-founder, Darryl Makes Comics, Edgardo MirandaRodriguez
and Chef/Founder of La Morada Restaurant Bronx, NY Natalia
Mendez. Our King Emeritus is poet and author Jesús “Papoleto”
Meléndez introducing our first parade Grand Marshall, the Founder of Casa Puebla
New York-New Jersey, Lic. Jaime Lucero!
The time-honored holiday will commemorate the parade’s long trajectory and roots
by giving recognition to individuals who have made significant contributions to the
DAY OF SCHEDULE
8:30am, Breakfast in El Café w/ Honorary Kings, madrinas, padrinos, and Elected
9:30am, Parade Check In starts
11:00am – 12:30pm, El Barrio. Parade begins at 106th St. and Park Ave. Continues up
Lexington Ave. and ends at 115th St. and Park Ave.
12:00pm-1:00pm, La Marqueta. Celebrate the end of the parade at La Marqueta!
Sponsored by Speaker Melissa Mark-Viverito, La Marqueta Retoña, Acacia Network,
1230 Fifth Avenue
New York, NY 10029
and the New York City Economic Development Corporation.
1:00pm-2:00pm – Celebration continues @ El Museo featuring Live Music + Free
More than 5,000 people participate in our Three Kings Day Parade each year! Our
volunteers accompany school groups along the route, distribute crowns to parade
participants during the parade, and engage with children, families, and our general
audience throughout the parade route. To volunteer for 3K2017 kindly email
Each year, El Museo, along with community members from our Steering Committee,
select a number of outstanding individuals that have demonstrated meaningful
services and commitment to El Barrio and Latino communities throughout New York
City: The Three Kings, Madrinas, and Padrinos.
JESÚS “PAPOLETO” MELÉNDEZ
Poet, Playwright, Performance Artist and long-time El Barrio resident
LIC. JAIME LUCERO
Founder, Casa Puebla New York-New Jersey
Poet, Performance Artist, Community Arts Activist, and Educator
Choreographer and Founder, Keep Rising to the Top aka K3RT
LIBERTAD O. GUERRA
Acting Director and Chief Curator of the Loisaida Inc. Cultural Center
ANGÉLICA M. INFANTE GREEN
Deputy Commissioner of the New York State Education Department’s Office of
Executive Director, Mothers on the Move
President of the Latino Commission on AIDS/Founder of the Hispanic Health Network
Director, The Children’s Aid Society East Harlem Center
JUAN J. GUTIÉRREZ RODRÍGUEZ
Director and Founder Los Pleneros de la 21
ARNALDO J. LÓPEZ, Ph.D
Arts Manager and Development Strategist, Pregones / Puerto Rican Traveling Theater
ANDREW J. PADILLA
Filmmaker, educator and independent Journalist
As part the parade, we honor, posthumously, those who have made significant
contributions to El Barrio and to Latino communities everywhere through their hard
work and dedication, thereby opening the doors to the next generation of Latinos.
Inspiring, courageous, and relentless, these individuals fearlessly shared their
struggle, stories, and vision and fought for what was just and right. El Museo del
Barrio honors their legacy and will continue this tradition for years to come.
El Museo del Barrio would like to thank the following Steering Committee members
for their tireless efforts and steadfast dedication to this year’s Three Kings Day
Parade celebration: Diana Ayala, Office of NYC Council Speaker Melissa MarkViverito;
Leenda Bonilla, Partnership for Parks; Jason Cruz, Office of Assemblyman
Robert Rodriguez NOT A MEMBER; Roberto G. Lebron, Office of the Attorney
General Eric T. Schneiderman; Christine Licata, Casita Maria, Inc.; Alberto
Minotta, ProyectoBBRAVO; Emily Parkey, DREAM Charter School/Harlem RBI; Eric
Rivera, Office of Senator Jose M. Serrano; Alicia Rodriguez, Institute for the Puerto
Rican/Hispanic Elderly, Inc.; Joe Rogers Jr., Total Equity Now; Nina Saxon,Office of
New York City Comptroller Scott M. Stringer; Taina Traverso, Taina Touch Enterprize,
Inc.; Carmen Vasquez, Community Advocate; Eileen Reyes-Arias Mayor’s Office of
Immigrant Affairs; Martiza Carmona Friends of the Highline; Jaliz Albanese and Karla
Ruiz, Teachers College; Adrián “Viajero” Román, Visual Artist/Viajero Art.
The 40th Annual Three Kings Day Parade is made possible thanks to the generous
support of New York Yankees, Tahl Propp/Manhattan North Management, Con
Edison, Nielsen, Blumenfeld Development Group and Harlem RBI.
Media Sponsorship provided by Diario de Mexico.
1230 Fifth Avenue
New York, NY 10029
ABOUT EL MUSEO DEL BARRIO
El Museo del Barrio, New York’s leading Latino cultural institution welcomes visitors
of all backgrounds to discover the artistic landscape of Latino, Caribbean, and Latin
American cultures. Their richness is represented in El Museo’s wide-ranging
collections and critically acclaimed exhibitions, complemented by film, literary, visual
and performing arts series, cultural celebrations, and educational programs.
El Museo del Barrio is located at 1230 Fifth Avenue at 104 Street in New York City.
Hours are Wednesday through Saturday, 11am to 6pm and Sundays from 12pm to
5pm. Admission is suggested.
For more information on El Museo del Barrio, please visit www.elmuseo.org.
To connect with El Museo del Barrio via Social Media, follow us on Facebook at
Facebook.com/elmuseo, Instagram at Instagram.com/elmuseo, and Twitter at
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